What are Woocommerce Funnels for Sales and Conversions?

Your website receives great traffic but when you look at the conversion rate, you are disappointed as the numbers for both don’t match. Website visitors are not converting to consumers and leave the website without making a purchase. What could possibly be the reason? Out of the many reasons, the leading reason is that your site’s navigation is not user-friendly, hence making it difficult for visitors to reach the checkout page. What can you do to tackle this issue? Sales funnel is what will bring in the customers you have been wanting to target. This conversion process can be eased a step further if your online store is built through WooCommerce. If you want to leverage the benefits of Woocommerce funnels for sale, you are on the right page. This blog is your guide to all things related to sales funnels for conversions by using WooCommerce.

What is a Sales Funnel?

Sales Funnel is a marketing for the journey a potential customer would go through on their way to make a purchase. A customer takes several steps before finally they make a purchase. This is known as steps to a sales funnel- top, middle, and bottom of the funnel. These steps are very subjective as companies have different sales models. 

Sales funnel has four steps:

1. Awareness stage is when potential customers are made aware of your products or services. This is when they discover your online store through various channels like social media, search engines, or email marketing. 
2. Interest stage is when you have captured your target user’s attention and are now aiming to get them interested in your offerings. Highlighting product features and crafting marketing content around your products or services helps you attract the target market. 
3. Once you have captured their attention and made them interested in your products/ services, it is now time to create a desire for them to purchase your product/ service. Desire can be created by demonstrating your offerings value and the benefits one can avail when they choose your brand. Emphasize on uniqueness, address customer needs from your potential customers and craft a good, inviting copy and great quality visuals. 
4. The final stage of action is when potential customers become purchasing customers. This is the step when even a customer who has decided to purchase will change their mind and won’t continue to do so because your checkout process is not user-friendly. Make this step as easy and as frictionless as possible. You can do so by providing a smooth checkout process, various payment options, offering occasional discounts and incentives for users to complete their purchase journey.

Woocommerce Funnels for Sale on the other hand takes the content of a basic sales funnel, utilizes the user’s interest data that offers relevant products at various stages of the buying journey. This maximizes the order value. 

What is a WooCommerce Funnels for Sale?

WooCommerce Sales Funnel follows the usual path that basic sales funnel follows- takes users from the awareness stage to the action stage. The only upper hand WooCommerce sales funnel will give your business as compared to the basic sales funnel is that it extends a user’s journey to increase their product purchases. This results in an increased average order value (AOV).

Also, WooCommerce automation will help you keep your customers’ sales funnel going with an after-purchase communication to ensure repeat sales. 

 A visually appealing and user-friendly website is crucial for a successful sales funnel. Our WP Theme Bundle provides a collection of professionally designed WordPress themes that can elevate your online store's design and functionality

WooCommerce Sales Funnel follows a few steps to make your customers purchase more than they had in mind before visiting your site:

1. Product Page -

Design your product page in a way that it invites users to make a purchase. Making the product desirable to customers does the trick to make them a purchasing customer.

2. Upsell Using Mini Cart -

An in-cart recommendation, mini cart is where shoppers can check the basic product information such as product name, image and price of Woocommerce funnels. This allows users to add more products to the cart without leaving the page they are on. Users can also directly go to the checkout page using minicart, skipping the WooCommerce cart page.

3. Checkout Page With Pre-Purchase Offer -

Recommend shoppers relevant, low-cost products that they can add to their order with a single-click, to purchase when they are on the checkout page. Make ecommerce checkout page design to be clean and user-friendly that highlights order bumps well.

4. Post-Purchase One Click Upsells -

Once the checkout is done, recommend shoppers a high-priced, relevant product. Make it a one-click upsell since these do not require users to re-enter their  order delivery details. This results in them buying the upsell offer with a hassle-free, single-click.

5. Order Confirmation Page -

Order page confirmation is the last page viewers are directed to when on WooCommerce store sales funnel. This is the page you share order summary with shoppers to build trust through transparency on what has been purchased and at what it was priced at.

6. Post-Purchase Email -

Continue encouraging users to make purchases from your store with a post-purchase email. This nurtures connections with customers long after they completed the placing of an order and have exited the site. This technique brings back shoppers to your WooCommerce store for repeat buying. 

This hopefully might have cleared any confusions you have on how WooCommerce funnels for sale differs from the basic sales funnel, and how it can help you grow your business and bring in more revenue faster. 

Benefits of WooCommerce Sales Funnel

Make the most of your ecommerce business by using the WooCommerce sales funnel. Dive into reading these below listed benefits on how leveraging the WooCommerce Sales Funnel will bring in you increased revenue -

1. Targeting the Right Audience

You can offer various products to your varied customer base, thus offering people what they are exactly looking for. This can be done by offering different sales funnel for email marketing and another one for a Facebook ad.

2. Improves Shopper Experience

Since the sales funnels are used to guide users to purchase their desired product in a well-structured way, it automatically improves the shopping experience. 

3. Increases Sales

By considering customer needs and attaining their satisfaction, customers keep coming back to you if they feel happy shopping from your website. This will on its own generate income as you retain customers and build a loyal customer base. 

4. Improves Average Order Value 

Recommending order bumps, upsells, and cross-sells will optimize the shopping experience of your customer and help increase the average order value in your store. 

Our Top 5 Picks For WooCommerce Funnels for Sale Plugins

Now that you’ve hopefully understood about WooCommerce sales funnel and its powers, we will be recommending you the top 5 picks we think are the best in the market:

1. FunnelKit Funnel Builder

FunnelKit Funnel Builder is the ultimate, all-in-one solution to create a beautiful WooCommerce sales funnel. It has an intuitive user interface and extensive features to help you boost sales. Global checkout can be created using FunnelKit. You can also create a lead generation funnel as well.

Features:

1. Ready to use templates to create landing page, opt-in page, checkout page, thank you page, and so on
2. Multi-step checkouts for global as well as product-specific checkout pages
3. AOV-boosting functionality
4. Integration with page builders like Elementor, Divi, and Gutenberg
5. Easy, express checkout with a single-click
6. WooCommerce mini cart on checkout page
7. Abandoned cart tracking 
8. A/B testing all the Woocommerce funnels for sale pages for better conversions
9. Deep analysis of each funnel built using FunnelKit
10. A free version with limited features

2. FunnelKit Automations

FunnelKit Automations is the best tool to gather leads and nurture your audience with a pre and a post purchase email. Those who want to master the user conversion through an email marketing funnel, this plugin has to be their number one choice. Checkout some of the top email marketing platforms in our previous guide.

Features:

1. Automated email campaigns when you are away
2. A built-in visual drag-and-drop email builder used to created eye-catching personalized emails
3. Segmenting the email list depending upon user’s demographics, beahviour and purchase history 
4. The merge tag feature in FunnelKit allows to send customize emails with recipient information
5. In-dept statistics of active contacts, orders, AOV, revenue generated, etc.
6. Has a free version

3. Thrive Suite

Thrive Suite is the all-rounder solution to create a Woocommerce funnels for sale, website, email list, online courses, etc. This tool offers multiple plugins- Thrive Theme Builder, Thrive Architect, Thrive Leads, Thrive Quiz Builder, and others.

Features:

1. An access to 270+ pre-built landing page templates, that are focused on conversions. The following landing page templates are available under Thrive Suite- upsell, confirmation, download, and thank you pages.
2. Drag-and-drop builder for easy setup of landing pages of Thrive Architect is included in Thrive Suite.
3. The smart colour technology lets you change the colour scheme of landing pages using a single click. This saves you hours of effort on changing settings. 
4. Build funnels from scratch using blocks if you do not prefer the options available in prebuilt templates. 
5. Thrive Suite templates and blocks are cross-device compatible.
6. A/B test the landing pages from the WordPress dashboard. 

4. Elementor

Elementor is one of the few most well-known page builders you can use to build landing pages. It integrates with WooCommerce, allowing you to customize its pages- shop, checkout, and thank you pages.

Features:

1. With 60+ Elementor widgets and 20+ WordPress widgets that use drag-and-drop technology, you can build sales funnel pages hassle-free.
2. Elementor offers a huge range of templates you can use to import single pages, blocks, and popup templates for your sales funnel and website.
3. With Elementor, sales funnel builder lets you create all-device responsive sales funnel pages.
4. Have faster loading sales funnel pages with Elementor. This ensures a good user experience.
5. Elementor is available in 59+ languages for your WooCommerce sales funnel pages to be accessible to people beyond your linguistic reach.

5. MonsterInsights

MonsterInsights is one of the best WordPress analytics plugin. The activity of your WooCommerce website is easily tracked using this tool. Gain insights on how to optimize the funnel and generate more sales.

Features:

1. Real-time data and analytics is readily available to have a look at on the WordPress dashboard.
2. Google Analytics dashboard gives you access to website stats reports with actionable insights.
3. Measure the performance of website forms from the Form Tracking feature. Improve revenue by working in regards to the report generated.
4. Track user journey with ease, and understand the user behaviour on your website. This will give you a clear idea about your target market’s mindset. 

Creating a WooCommerce Funnels for Sale for a Single Product- When and How?

Creating a WooCommerce sales funnel can be done during the following times:

1. Launch of a new product
2. A product has a special discount for a special customer segment
3. Running a highly targeted Facebook ad about a specific product 

Creating a separate sales funnel during times like these for single products will take your audience to a custom made product landing page instead of the default product page. 

We have simplified the steps of how a WooCommerce sales funnel for an individual product works below in a visual way:

Note: The process of creating a WooCommerce sales funnel for an individual product is similar to creating a global checkout page. All you have to do is to create a separate funnel for each product, individually. 

Conclusion

WooCommerce sales is bound to enhance your online store to convert visitors into purchasing customers. Carefully guide your potential customers through each stage of their shopping  journey from awareness stage to the purchase stage you can address their common obstacles that prevent them from completing a checkout process. If you're launching a new product, having a special discount, or targeting specific people with ads, creating custom sales funnels for individual products lets you improve your buyer’s experience. This personalized approach ensures that each step, from landing pages to checkout page, is designed to improve conversions and increase average order value of your business. 

Applying this well thought of WooCommerce funnels for sale not only improves the shopping experience but also helps build lasting buyer-seller relationship. Tools like FunnelKit, Thrive Suite, and Elementor, will help you design great sales funnels, track performance, and make data-driven changes, if needed. By focusing on clear, user-friendly navigation and offering relevant upsells and post-purchase incentives, you will see an increase in both your sales and customer satisfaction. At its core, a thoughtful sales funnel strategy will help you turn your website’s traffic to loyal customers, bringing in growth for your e-commerce business website. 

Remember, a successful WooCommerce funnel is built on a strong foundation. A visually appealing and user-friendly website plays a crucial role in creating a positive customer experience. VW Themes offers a variety of premium WordPress themes designed to elevate your online store's design and functionality.