Step-by-Step Guide on How to Sell Shoes Online Using Premium Theme

Starting an online website for your top-notch shoe brand could act as a unique selling proposition and could give you a competitive edge over the other competitors in the online marketplace but setting up the website procedure might become overwhelming at some point for the beginner to understand the complex functionalities and create a strategy to achieve and unlock the full potential an online website to cater to you.

To stay ahead of the curve, you can choose premium WordPress themes to Sell Shoes Online WordPress offers you a diverse range of the latest e-commerce functionalities to set up your store with various themes and plugins to customize your store website according to your preferences, and help maximize your brand’s visibility online and achieve a market advantage.

Why need an online Apparel website theme?

Having an online Apparel website theme can open a lot of doors for your brand to amplify the brand visibility and generate more revenue substantially. The online store for apparel and footwear gives your brand a competitive edge by allowing you to reach a wider range of audience, providing your customers the flexibility and versatility to access your store from anywhere in the world at their convenience, and help know more and learn about your brand through the website generating trust and loyalty towards your brand. Here are some of the benefits of Selling Shoes Online with WooCommerce and Premium Theme to sell shoes online efficiently.

• Easy Navigation: The online store offers customers the flexibility to browse through multiple products and categories efficiently in much less time. The online store also easily allows the customers to find ongoing sales and discount options allowing more traffic on your store.
• Personalization: These themes give you the ability to customize and personalize your website according to your brand theme by offering you the option to customize the home page, title, logo, and overall layout of the website making it highly personalized with respect to your requirements.
• Faster load time: The responsive layout and premium coded design provided by these themes can offer the customers a seamless experience on your website to carry out certain actions such as making a purchase, adding the products to a cart, creating a wishlist, and much more.
• Competitive Edge: The premium themes give you an edge in the competitive marketplace as they help generate more traffic on your website with fast load times, responsiveness, and multiple e-commerce functionalities to make transactions. This leads to lower bounce rates and helps make a community of loyal customers.
• Budget-friendly: Choosing the apparel website theme expects you to invest much fewer resources than creating the website from scratch which needs a lot of financial collaterals and time.
• Scalability and Flexibility: These themes allow you to add features and functionalities anytime to your website which makes it more scalable and flexible to substantially let your online store grow in the future.
• E-commerce compatibility: The themes come along with compatibility with e-commerce plugins to help integrate all the e-commerce functionalities to help you curate your online steps with easy steps.
•  SEO Optimization: These themes are generally search engine optimized, with functionalities such as optimized images, meta tags, etc. making your brand visible in the SERP rankings effectively and also improving your brand’s and store’s visibility online. 
• Easy Updates: The premium Apparel website themes come with regular updates, keeping your website updated in a prompt time, which leads to a secure network for your store without any errors or bugs hampering the experience of the customers. These themes also provide timely support in case of any issue has occurred which makes it easy to troubleshoot your store website efficiently.

How to Create an Online Shoe Store with WordPress

Creating an apparel website needs a strategic plan that can help you create an online store catering to your requirements and needs, and unlock the true potential your brand can offer to your customers. Here is the step-by-step guide to creating an Online Shoe Store to sell shoes online efficiently and grow your brand online. Ensure that you follow the best practices for selling shoes online with a premium theme and learn how to customize a premium theme for selling shoes online.

Step 01: Website planning

Create a structured framework for your store consisting of planning the products to be added, their categories, layout, colour scheme, and much more. Having an E-commerce Solution for Selling Shoes Online with a Premium Theme can help you in creating a Successful Online Shoe Store with a Premium Theme. Create a sketch for your website layout, learn more about the competitors, and leverage it to identify the unique selling points for your store to get a competitive edge in the online marketplace.

Define your shoe brand and its target audience and design your wireframe for your store around it.

Step 02: Domain and Web Host Setup

Register and purchase a domain name for your shoe store website. This will act as your website for the shoe store which customers could visit to purchase your shoe products online.

Choose a reliable website hosting for WordPress that is compatibility and e-commerce features which would open the door to a vast range of functionalities to help set up your shoe store online efficiently.

Step 03: WordPress Installation

To do an Online Shoe Store Setup with a Premium Theme, log in to your web host’s control panel and follow the prompts to install WordPress using FTP in your system which will provide you the dashboard and a unified platform to experiment with your website and set up your shoe store with respect to the customizations and personalizations that you need and is required by your brand.

Step 04: Apparel WordPress theme Setup

Find yourself an appealing and one of the best premium themes for Selling Shoes Online for your shoe brand which must be compatible with your version of WordPress. Choose a theme that is specifically designed for apparel or e-commerce websites. You can find the WordPress themes in the WordPress theme directory or could prefer third-party theme providers depending upon your preferences and budget. 

There are numerous premium apparel and e-commerce marketplace themes that VW themes keep at your fingertips to select from which would act as an ideal choice for your online shoe store.

Step 05: Theme Installation and Activation

Once you have chosen the theme for selling Shoes Online with a Responsive Premium theme that is perfect for your shoe online store and is matching with all the brand requirements, you can go ahead with the procedure to install WordPress theme.

Download the theme files from the theme directory or the third-party theme provider as per your selection. 

Log in to your WordPress dashboard navigate to the “Appearance” section present on the sidebar at the left side and select the “Themes” page. Click on the “Add New” button and upload the theme files. 

After successful addition, click on the “Activate” button to activate the theme.

Step 06: Install Plugins and configure WooCommerce

Install necessary plugins for your theme as per their requirements along with a security plugin (Wordfence Security), an e-commerce plugin (WooCommerce), a page builder plugin (WPBakery Page), and an SEO plugin (Yoast SEO). For beginners you can visit our blog on "Installation of Woocommerce plugin" to effectively install Woocommerce.

To unlock the e-commerce functionalities to set up your website, you need to configure your e-commerce plugin such as WooCommerce. Navigate to the “WooCommerce” section on the WordPress dashboard and open the settings. Set up payment gateways, integrate shipping options, tax settings, etc. along with configuring the product settings including categories, tags, and features.

Step 07: Product Addition

Once your store framework has been successfully set up, it is time to add your apparel products such as shoes and other footwear options to your products list to create custom product pages along with its categories.

Navigate to the “Products” tab and click on the “Add New” button on the WordPress dashboard. 

Create different product categories, tags, and featured attributes for your product. 

Add product images, descriptions, prices, and stock inventory levels for the respective shoe products that you have to cater to your customers on your online shoe store.

Step 08: Theme Customization

To customize your website theme to fit your requirements and brand image, navigate to the theme’s built-in integrated customization options to further customize your theme on your brand level. Adjust or modify colors, fonts, layouts, and other design and layout elements along with logo addition, favicon, and social media links coupled with footer details.

VW themes provide you with highly customizable and personalized themes that offer you multiple page templates and customization options to personalize your website with a few easy steps. If you want a detailed guide on how to customize your theme as per your tastes and preferences then you can visit our Blog on How to customize WordPress theme.

Step 09: Store Launch

Once you have successfully curated your store website according to your preferences and personalization, review all the changes and the website’s content, functionality, and design thoroughly. You can also run a quality assurance check over your store website to investigate the overall experience your store website would be offering to your customers.

Test crucial gateways and integrated actions such as payment gateways, product variations, and shipping integration. Launch your newly created online shoe store website and start with its promotions and marketing over social media.

Step 10: Store Monitoring and Maintenance

Regularly run a diagnostic check over your updates and website performance and analytics to understand how the traffic is regulated on the website and learn more about your target audience. Maintain the plugins, themes, and WordPress by routinely updating them for a smooth experience on your online shoe store website.

Keep updating your website’s content, and design, and upload media content in a timely manner to help grow and create an effective online presence.

Additional things to consider

Here are some of the additional things and protocols that you must follow to have your E-commerce website for Selling Shoes Online run smoothly without any hindrance in between.

1. Backup

Having regular backups of your online store website can help optimize a Premium Theme for Selling Shoes Online and save your data from potential data loss during a fatal malware attack, severe server crashes, accidental deletions by the user, or hacking attempts. These backups also ensure you have an updated online store website from any substantial issues or bugs that could hamper your online store from running efficiently and help improve the performance of the overall website.

You can choose a reliable backup plugin or a third-party service provider to have automated or manual backups scheduled which can help to keep track of all the prominent changes made to the website, help compare the different versions, and revert to any previously made changes anytime at your ease and choice.

2. Security

You must ensure to secure your website that helps protect and safeguard your website from potential malware attacks and security threats leading to security breaches and fatal data loss. The online store website contains a lot of sensitive information such as login credentials and payment info of the customers which must be safeguarded from any ransomware attack to maintain the brand’s credibility and reputation. 

Choosing a secure web host, ensuring to use of secure protocols to configure your server, using a web application firewall along with using a reliable security plugin and promptly monitoring the website’s security can help mitigate any potential risk to attack your website in any vulnerable environment.

3. Updates

Regularly updating your online store website can help improve the speed and performance enhancements eventually upgrading your page load times and help optimise resource usage, reducing server load to improve the user experience. Regular updates also keep your website theme and plugins compatible, improve SERP rankings, and improve usability for customers.

You can manually update WordPress theme and plugins or schedule automated updates for the same to simplify maintenance, making it easier to manage and update your website.

Premium themes for selling shoes online

VW themes provide you with a diverse range of Premium Theme Sell Shoes Online at your disposal to choose from, which offers you ready-to-use modern and unique themes that are highly customizable and SEO-friendly, making it a perfect choice for any apparel brand to start an online store.

1. Shoe Store WordPress theme

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Specifically designed for footwear retailers and e-commerce businesses, the Shoe Store WordPress theme offers you a top-notch layout with a visually enticing color palette and design which makes it the best fit for the online store selling shoes online. This theme consists of various over-the-top features such as highly responsive design to provide a seamless experience across all devices, social media integration for encouraging interactions, maintaining loyal connections with the customers, and enhancing brand reputation, and a Customer Testimonial section to offer the customer to share their feedbacks helping the brand to improve and grow effectively.

The Shoe Store WordPress theme comes with high-quality image galleries that help you add or showcase your product images in high resolution making with look appealing to the customers. 

2. ECommerce Marketplace WordPress theme

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The ECommerce Marketplace WordPress theme provides you with an optimal solution to create an ideal apparel website for your brand to sell clothing, footwear, accessories, and much more. With its responsive design and highly customizable design and layout, this theme offers you key features such as custom backgrounds, colours, headers, logo & menu to modify and set up the overall look of the website depending upon your brand’s visibility.

This highly customizable theme is compatible with e-commerce plugins such as WooCommerce which allows you to add gateway integrations and custom product page layouts to your website to get a fully-integrated online store, making it one of the best Premium Ecommerce WordPress themes.

3. Clothing Store WordPress theme

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This theme comes with a variety of functionalities such as custom page templates to help you add the desired components as per the brand’s expectations, WooCommerce compatibility to offer multiple e-commerce functionalities at your disposal, and multiple inner page templates to help organize your online store with custom product page layout and categories.

The Clothing Store WordPress theme ensures to provide you with the key features such as the blog post section to help customers know more about your brand, help them sign up with your “Newsletter” section to help create a community of loyal customers and multiple layout options to create a personalized integrated online shoe store website for your brand or business.

Conclusion

Selling shoes online could seem intimidating at first, but this guide can help you to get a jump on the competitive marketplace by helping you stand out from other competitors and provide you with visibility to help customers set you apart from others and maximize your revenue and traffic.

Ensuring to monitor and update your online shoe store website regularly, securing it with some reliable security resources, and customizing your website that speak your brand in a much more clever way could help you gain a foothold in the market and keep your website up-to-date and secure for your customers, encouraging trust and loyalty between youtube brand and them. Showcase your shoe collection in style and provide a seamless shopping experience with this guide and you are ready to attract the right audience and increase sales effectively in no time.

VW Themes offers a WP Theme bundle wherein you can get 250+ Premium WordPress themes starting at just $99, with their  ongoing summer sale offers you can avail flat 20% Off on the bundle and get it just at $79.20. Get now before the sale ends.