Master Proven Instagram Strategy for Business Growth and Increased ROI

Introduction 

Instagram is a place for millions of active followers who thrive on the best content on their feeds. This is where content strategy works for businesses looking to promote their brands on Instagram. 

If your brand cannot promote well or boost user engagement, you lack somewhere in marketing your brand. To get a wider audience reach and more conversions, you need to apply the best Instagram strategy for business growth and build for your brand. But where to get the right strategy rules? You have this blog. In this blog, we will help you get the best metrics that will help you find better marketing insights on Instagram. 

What is An Instagram Marketing Strategy? 

Instagram is the most talked-about and brewing platform where people love to connect. Not just connecting people and posting, it has come ahead to have a great business too. Also, businesses find this a perfect place to market and multiply their customers. 

From there comes the term Instagram Marketing Strategy, which is a particular plan to promote your content on Instagram. 

Instagram's marketing strategy has the only motive to acquire more audiences and potential leads. While this strategy can cover a set of factors that result in a powerful outcome, How you can maximize your followers, how to engage with them, and how your content will be published are included. 

With this, you must keep a list of the components to help you strategize well in Instagram strategy for business growth. Here are some of the vital components you’ll need to form a content strategy: 

• Firstly, you must create a content posting plan on which type of content you will focus on. 
• Then comes the posting schedule, deciding a particular time to post your content and how it will appear. 
• Also, your content plan will define the ultimate goal and metrics of your content posting. 

Benefits of Instagram Marketing Strategy

When planning for a perfect social media campaign, you need a powerful Instagram strategy. What this means is you have a rough structure of what should be your next move in content marketing. Also, it helps in planning for the upcoming campaigns. Here are some more benefits to know about Instagram marketing strategy: 

• One of the most vital things while strategizing about Instagram marketing is to keep your team aligned. A team you form while marketing on Instagram should know every aspect of your plan. When the content needs to be produced, share it along with the goals. 
• When you plan your marketing strategy well, it gives you boosted ROI. Here, analytics can be used not just to track the audience but to generate the right content too. 
• A perfect strategy also helps in reaching the right audience pole at the right time. 
• When you plan your marketing strategy, it helps in aligning the right marketing goals with other marketing campaigns too. 
• You have an Instagram marketing plan that will help you achieve the right goal. This further helps in boosting the brand consistency too. 

To maximize these benefits, consider using premium WordPress themes designed for social media integration. These themes offer sleek designs, customizable features, and seamless Instagram feeds, making it easier to showcase your content, attract followers, and turn your Instagram presence into a powerful marketing tool.

Some Best Instagram Marketing Tips 

You now know Instagram marketing can be a proven string that allows you to drive your marketing campaigns easily. So without taking much time, let’s watch out for the best Instagram strategy for business growth and boost your content. 

1. Ensure a Clear Goal 

Your goal decides the right outcome of your marketing campaign. The same lies when you wish to have the most of your Instagram content marketing campaign. This is not for a particular campaign, but having a clear goal should be applied to every marketing plan. 

When you set a clear goal for your marketing campaign, it helps in getting a rough idea of how the content should be published along with tracking metrics. While planning succeeds when you have a certain goal to achieve. Here are some of the common goals for Instagram marketing: 

• The most important goal should be brand awareness, where you need to use hashtags and better insights to make a remarkable move. 
• Another one is to boost the audience or followers on Instagram through likes, comments, or direct interactions. 
• Your content presentation and highlighting should be impactful to drive sales and more engagement on your profile. 

2. Create Visually Appealing Content

Content presentation should be top-class, or should I say aesthetic, and this is where you can attract a larger audience. Make sure your content looks great with the images, videos, and the written script. This is not the thing for professionals, but even users with minimum blogging skills can work. 

Your image content should look natural with huge natural lights and the right angle of resolution to use. Not only this, editing content should be done well using editing tools like Photoshop and more. Make sure that the media content you are using is clear and does not affect the overall content presentation. 

3. Keep Experimenting With Content Types 

We live in the modern era where content keeps on updating and has competition on its own. Various social media platforms have their distinctive content presentation, but Instagram is a sea where content keeps updating every single day. Even though your profile is well organized with compelling images and written content, you should keep experimenting. What this means is you can attract your users and more new users with the idea of presenting new content to them. Also, users will be stuck to your profile in search of new content ideas. 

You must consider using video marketing on social media to present your content innovatively. In addition, Instagram allows adding videos from platforms like TikTok. This can be enhanced when you effectively use video editing tools to optimize the video content. You can start a reel series that keeps engaging users and making them eager to wait for the next video. Also, IGTV or story posts can turn out to be an effective way to help you experiment with content ideas. It is one of the best Instagram strategy for business growth.

4. Use Instagram Guides 

Looking to experiment with content ideas on Instagram gives you more updates with the latest trends. With this, Instagram introduced Instagram Guides in 2020, which help in gaining every detail about the content. Instagram Guide helps companies gain new ways of content posting so that they can innovate more. Not beneficial to every business, but it helps with tools to enhance content marketing and presentation on the platform. 

For example, you can consider opting for “Gift Guides” if your concern for Instagram marketing is to generate more sales. With this, you can highlight the most trendy products or those products of the user’s choice. 

5. Create a Consistent Look 

Your entire profile seems like an attractive element that, when maintained well, can grab more and more users. Now what attracts users is the consistency that aligns your content in all forms. It is highly advised to maintain a consistent theme look when promoting your content on Instagram. This helps in boosting the overall look and attract more users, even if your content isn’t that compelling. 

As discussed above, today people are more aligned with aesthetics and find it everywhere they browse. With this, make sure you maintain the consistent look of the Instagram theme. No matter what type of content you share, whether it be video, image, or any other, the theme should be the same. Make sure you put in high-contrast designs and vibrant lights to work. 

6. Stop Overlooking Captions 

Although Instagram is an excellent platform for promoting visual material, don't overlook the captions. Yes, captions say a lot when it comes to conveying the brand or some awareness to let users know about it. Just like the visuals, captains weigh the same whether you are writing them or manually using voice-over. It is highly needed to maintain the same consistency as your overall look for the captions. This is an excellent Instagram strategy for business growth that also helps in boosting the overall brand awareness. 

7. Understand About Instagram SEO 

One of the most consistent factors that helps in shooting up your content visibility is Instagram SEO. Unlike other factors that keep on updating on Instagram, SEO carries the same importance. Applying this valuable factor not only helps boost your content, but you can see it helps in the growth too. 

Just like the standard SEO, Instagram SEO focuses on adding the right alt text, keywords, hashtags, and more. This helps increase the chances that someone searching for a particular information will be able to find it on your page. But it all lies in Instagram's algorithm, whether it identifies your posts as liable to show in front of the users. For this, you need to apply Instagram SEO. 

8. Leverage Instagram Stories 

Among so many Instagram marketing ideas, one type remains a top priority, and companies get easily influenced. Every company doesn't need to post memes, videos, or images to market. But every company should be active in stories, and this makes the audience stay connected with your brand. Additionally, half of the Instagram brands market on stories, and this is where they get easily promoted. Stories are easy to communicate by providing Q&A sessions, tips, and even connectives. 

9. Save Most Loved Stories as Highlights 

As discussed above, Instagram stories form a great chain to connect users with your brand. This is where you can have the great advantage of being in the limelight. Most of you know that posting a story is only a game of 24 hours, and it disappears. However, you want to keep it for a longer run, and fortunately, this is possible using the story highlights feature. Perfect Instagram strategy for business growth.

Instagram, with its latest creations, allows you to store and highlight your drawn stories into highlights on your profile. Storing your story snippets as highlights brings out more engagement on your profile. Also, it is allowed to name and edit the cover picture of your stories. For example, if you just want to store food stories, you can label them with "Food" or any other name you like. To do this, go to your posted story and tap the "Add to Highlight" icon in the bottom right corner, then pick to save on any story highlight.

10. Pin Valuable Posts At The Top Of Your Profile 

No doubt, stories have a huge significance when it comes to engaging users on your profile. However, some posts even carry the same value, and you need them displayed at the top of your profile. This is even possible with the Instagram pin posting feature. What this means is you can pin up to 3 posts from your profile section to highlight some valuable experiences or achievements. 

You can place this content so that users can see valuable content when they visit your profile first. To create a pin on any post, simply visit the post, tap the three dots at the top right corner, and simply tap the “Pin to your Profile” option. 

11. Provide Real Value 

Being real is the biggest flex you can use to grab an audience on your profile. This is where most of the content marketers fail to promote their brand well. 

You are just focusing on posting content regularly while lacking in providing real value. Not every visitor likes watching ads or just simple Instagram posts like images. You need to make your profile more interesting by adding real value. Know about your audience, about their interests, and building personas. Based on their searches, you must create content that they are interested in. 

12. Display Behind the Scenes (BTS) Content 

Transparency matters the most in this modern era. Users are more interested in watching the BTS rather than the actual content you post. This is known as authenticity, where you bring out the real image of your brand and how you put effort into your visitors. Not every time, but at times this Instagram strategy for business growth works the best when you display what your brand is in real life. The beauty of adding behind-the-scenes content is that it doesn’t require any editing or cutting. This authentic side is a great way to show the human side without any filtration. 

13. Host a Competition or Giveaway 

One of the most overrated ways to keep your audience engaged is to host competitions or announce giveaways. This is the easiest form of generating interactions from most of the users. This is even a great way to thank your audience for your achievements and support them throughout. Plus, this is the best way to find a new audience, as existing users will be able to share and new leads can connect with you. 

You can possess competitions or giveaways with the condition to follow your account or share the story with two or more users. Eventually, the result is boosted followers and more user engagement. 

14. Create a Content Calendar 

Companies or brands with top positions on Instagram are the ones that follow a quality-driven plan. One of those plans is to follow a content calendar that helps in forming a great strategy for posting. Accounts with more user engagement are often bound to follow their content calendar, which helps them plan well.

This is where you can be consistent in posting quality content, and this enables users to visit your profile with the intent to find new content. Also, this helps you be ahead when it comes to planning seasonal content like Black Friday, Halloween, and more. Most importantly, when you have a content calendar, every time you have something to post. The lack of content stage never arrives when you have a content calendar. 

15. Scheduling Content in Advance 

You know how vital it becomes to create a content calendar to boost engagements on your account. Followed by this metric, another fact is to schedule your content so that it gets posted at the right time. Planning requires the right execution, and that too at the right time. Along with planning about when you should post the content, make sure that the content is posted at the right time. Scheduling your content at the required time is the smarter way to reach customers at the right time. When you schedule content, it will automatically post, and it will be promoted to the right audience. 

16. Cross Promote Your Content 

No wonder Instagram bags the topmost position when it comes to connecting with new people on the web. However, this becomes less when you need to boost more and more followers on your account. At this time, the feature of cross-promoting your content to other platforms comes into contact. The idea of cross-promotion is the best way you can boost engagement and followers on your Instagram handle. The most frequent way to cross-promote is to share your content on Facebook. With this, your content will be visible to Facebook users, and eventually, new visitors will find you. To do this, you simply need to tap the “Share to Facebook” option at the time of posting on Instagram. This Instagram strategy for business growth is best to get promoted on different platforms together. 

17. Invest in Instagram Ads 

Investing in Instagram paid ads is another way you can excel in boosting followers and engagement. However, it is possible to not invest in paid ads to achieve followers, but it requires much patience and time to do so. 

To have a faster impact, it is highly advised to invest in sponsored ads to boost your brand on the platform. This is where you can promote your most appealing and valuable content to your target audience. Both Facebook and Instagram use the same targeting tools, so it becomes easier to target more users. However, to make it successful, you must focus on using compelling content and adding attractive CTAs along with proper tracking. 

You can also learn about Facebook advertising strategy in our previous blog.

18. Partner with Influencers 

Another valuable factor to help you boost your Instagram following and engagement is to shake hands with influencers. Influencer marketing is one of the most effective techniques to maximize marketing benefits for your profile or business.

Instagram influencers are people with more than thousands of followers who promote content on their profiles. Such accounts already have a great following number, with the target audience trusting them. As a brand, you can engage with them to promote your brand with a unique content idea, thus building credibility. This is a two-way form of marketing where influencers are even paid when they promote your brand on their channel. But it all lies if you have chosen the right influencer with the right target audience for your brand. 

19. Experiment with Instagram Reels 

Instagram strategy for business growth even tells you to be upgraded with the latest trends. One of those trends is to experiment with Instagram reels to promote your brand. This is the sole form of content you should use if you want to maximize your marketing plan and followers. Earlier, there was IGTV, where videos lasting more than 15 seconds or 1 minute were posted. Followed by this trend, reels now acquire more weight when it comes to posting valuable content. This seems the most appealing way, especially to the youths, as they find this the best way to explore any content. 

20. Using Trending Audios 

You know Instagram reels are the most fascinating facts to grab users on your account. Now this proves more beneficial when you cope with their relative features like adding suitable captions and using trendy audio and video effects. 

Today, reels are more attention-grabbing if attached to the latest audio tracks. This makes users watch out more for your content if they love the audio sound used on your reels. Using trending audio tracks increases the chances of posting impressions. And this audio is seen at the bottom of every reel you play. If you want to use another reel’s audio, you can simply tap the audio line and then tap the Use Audio button and make it on your own. 

21. Use Hashtags Effectively 

When rolling on the Instagram strategy for business growth, you can’t ignore adding hashtags to your posts. Hashtags are supplementary elements that bring a target audience to your account when used properly. These are some of the Instagram SEO tools that provide context to your content along with finding new visitors. Instagram allows adding up to 30 hashtags per post, but you should focus more on adding quality hashtags that bring potential users. 

22. Engage with Other Accounts 

Posting content, cross-promoting, and sharing seems not enough when you aim to boost followers on Instagram. There are beyond the bars that can help you boost engagement on your account. Engaging with other accounts that form similar relations with your brands is another way to bring users to your account. You can simply comment on the posts of users with similar brands in the industry. Or simply, you can reply to other users on the posts to draw more attention to your brand. 

23. Explore Brand Advocacy and Partnership Options 

Just like integrating with influencers or investing in paid ads, there is another valuable form to reach more users on Instagram. This can be done by getting partners or brand advocates who just want to connect you for your brand. It's their love for your brand that brings partnership, or they just want to promote without any incentive. When brand advocates promote your content without any acquisition, it brings true value to your brand. This allows you to reach more users than paid ads or influencers.

24. Go Live on Your Channel 

One of the best ways to share your success stories and experiences can bring out realistic effects on your profile. You can simply find a way to interact with your audience and keep them engaged with your content. Being socially active with your customers or the audience also brings authenticity to your brand. One of the best ways to build this is to go live on the Instagram app and connect live with your followers. This gives you a chance where your audience can interact with you without any DMs, and you can answer them at that time. Also, Instagram allows sharing live videos with other users so they can even join the conversation. 

25. Collect User Engagement Content 

User-generated content is another powerful tool to enhance brand engagement on your account. As people are more addicted to authenticity and realistic content, they are more attracted to user-generated content. Compared to the content generated by your brand, user-generated content is more likely to get noticed. This brings more transparency and builds credibility for your brand. User-generated content can take many forms, including testimonials, reviews, blog articles, and more. This Instagram strategy for business growth boost organic traffic to your website.

26. Create an Instagram Shop 

If you are a particular brand selling products, marketing through the Instagram shop is beneficial. One of the best Instagram marketing ideas to promote your brand is to raise an Instagram shop. Not just for viewing, but the Instagram shop can help users directly purchase from Instagram effectively. To create an Woocommerce Instagram Shop, the option is available right on your Instagram profile and lets users tap on the products they wish to buy. This is the greatest way you can engage users who are interested in buying products of their choice easily. 

27. Tag Products 

Instagram Shop is no doubt a proven strategy to boost conversions and engagement on your store. To attract users to your store, you must first present a beautiful portfolio. Once your shop is created, you can then start adding products in the form of a portfolio and showcase products in various forms. You can add images and then tag products from your shop through links. And when users tap on the product post, it takes them to your shop to purchase the product. Tagging products is another most effective way to boost sales. 

28. Create Branded Hashtags 

As discussed earlier, hashtags are proven Instagram strategy for business growth to boost engagement and even SEO. However, not every hashtag can bring customers to your store. Sometimes, branded hashtags are more needed to generate user engagement. You must have noticed that some top brands only use specific or their brand hashtags to attract users. This way, their brands get easily promoted and noticed. 

29. Posting at the Right Time 

Posting your content at the right time maintains a particular routine so that users become eager to visit your content. Along with maintaining a particular content calendar, you must schedule or plan the right time to post content. Posting at the right time according to which your target audience can reach you gives value to your content. Here are some best times to post content each day: 

• Monday: 6am, 10am, or 10pm
• Tuesday: 9am, 4am, or 2pm 
• Wednesday: 11pm, 8am, or 7am 
• Thursday: 7pm, 12pm, or 9am
• Friday: 3pm, 1pm, or 5am
• Saturday: 8pm, 7pm, or 11am 
• Sunday: 4pm, 7am, or 8am 

30. Track the Right Metrics 

User engagement, conversions, and the boosted ROI require constant analysis that helps you improve more. You don’t have an idea which posts are getting more views or responses on Instagram and what needs improvement. Fortunately, this can be done using some Instagram metrics that help you know how users interact on your account. It helps you know which posts are getting more views, comments, and likes. Also, it helps you know which type of content users interact with and share. 

31. Respond to the Follower's Comments 

Earlier, we mentioned that commenting is a great Instagram strategy for business growth to boost engagements with other accounts too. Now this can be followed well when you reply to your followers’ comments too. What this means is you can boost engagement and trust among the followers along with strengthening relations with them. You can’t reply to every comment, but make sure you reply to most of them. 

Some Best Tools to Strengthen Instagram's Marketing Strategy

Most of them struggle to apply the right Instagram marketing strategy on their own. This is why there are some of the best tools that apply professional metrics to help you grow well. Here are some of them: 

1. Growth Collective

This is the finest tool with a top-notch network to grow your Instagram strategy for business growth in proven ways. This tool holds a complete team of experts that guide you well in terms of applying the best marketing tactics. 

2. Kicksta 

Kicksta is another quality tool that helps in growing your Instagram followers along with boosting engagement. The tool ensures follower growth, effective tracking, powerful hashtags, and advanced targeting features. 

3. SocialPilot 

SocialPilot is a comprehensive tool for sustaining Instagram strategy for business growth. It is followed by features like automatic publishing and scheduling posts, analytics, and a link shortener. 

4. Buffer 

Buffer is a top-quality tool that helps in faster growth of Instagram followers with less effort. This tool comes with features like smooth UX, powerful analytics reports, content scheduling, and posting. 

Conclusion 

So, this is all about how you can boost your Instagram marketing strategy by applying the best measures. You never know how you can strengthen your Instagram followers and boost engagements. You are truly in the right place if you want to explore everything related to Instagram and its marketing strategy. 

We have maintained more than 31 Instagram strategy for business growth that will help you grow best when it comes to promoting your brand perfectly. Instagram is all about creativity and exploring new trends to make your content visible easily. It all depends on when you know the right ways to develop content and plan your strategy at the right time. This is where you need the above measures and apply them to grow your Instagram content. 

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