Learn How to Create a Winning Facebook Advertising Strategy

Introduction 

Facebook ads are the most growing aspect when it comes to applying best marketing practices for your venture. With millions of users, Facebook has made its place the top marketing and connecting platform.

Facebook ads are another most dignified aspect that brings networkers to advertise globally. If you are one of them looking around to get the best marketing solutions, Facebook ads are the right way. Facebook, with its superior ability to attract the right audience, is the best way to market, even if you are a newbie. So, let’s get started with winning Facebook advertising strategy. 

What Are Facebook Ads?

You may have come across the ads while using Facebook or Instagram. These are the native or in-app ads that businesses pay to show the users. This trick is highly notable when it comes to professional marketing your store. 

Businesses are highly interested these days in investing in Facebook ads to show their products and services. The ads can be shown in multiple ways, like videos, images, and carousels. Also, they appear anywhere on the Facebook app, including feeds, marketplaces, stories, Messenger, and more. Businesses that look to post ads for their products and services set an ad budget or bid for specific clicks. This query even depends on the thousand post impressions the ad acquires. Ads are typically targeted to users based on their locations, demographics, online activity, and interests. 

However, Facebook ads look as normal as other ads, but they still use a sponsored label that makes them unique. Unlike normal posts, Facebook ads come with CTAs, links, and product catalogues. This makes users engage more in your store and makes your brand more visible on the web. 

Discussing Various Types of Facebook Ads

You know what Facebook ads are and Facebook advertising strategy can grow your online store. You need to know which types of Facebook ads are shown on Facebook. There is a huge range from which you can choose which ad matches your business goal. Furthermore, every ad type comes with significant CTAs to guide users with further steps. 

Let us know what kinds of Facebook advertisements you experience:

1. Image Ads 

So, there is this first and most basic Facebook ad type where using images is the only way to market your product. This type only uses a single image to promote your products and services across the entire app. Also, it takes a few clicks to boost your Facebook post with the image of your Facebook page. Well, these can be used across various ad types, like placements and aspect ratios. 

These ad types are meant for static and powerful content to show, as they contain the design and illustration and are fit for photographers too. Although image ads are the basic type, they can have a stronger impact when you have quality images to put in. These are highly praised when you need to boost brand awareness or promote any product from your store. On the contrary, it becomes slightly crucial to convey the entire message with a single image. You can either go for a second option. 

2. Video Ads 

Just like the image ads, there is another type: video ads. Just like image ads allow a single image to showcase the products and services, video ads allow a single video to market. These are helpful when it comes to promoting product demos, tutorials, and movie elements.

Now-a-days video marketing on social media has become the best option to quickly gain attention of customers and users. This types of ads are highly beneficial when the video limit does not reach more than 15 seconds. However, Facebook allows the addition of a video ad of up to 240 minutes, but that isn’t meant to utilize it. Short and precise videos are highly praised and add movement to the feed. Getting into its downside, they can be a bit expensive and time-consuming. When compared with image ads and carousels, video ads are a bit expensive. 

3. Stories Ads 

The other ad type comes in a story format, whereas the vertical mobile format is the biggest advantage. This is one of the emerging Facebook advertising strategy. US businesses take this as a huge benefit and use the entire mobile screen to cover their product marketing. It allows users to view the ads in full-screen modes, which makes it more engaging. This is why above 65% of US businesses are using this strategy to strengthen their stores. These are held using the images and videos in a single take, along with using emojis, effects, GIFs, stickers, and more. 

4. Messenger Ads 

The Messenger ad type is one of a kind that is only displayed on the Facebook Messenger app. This is the type where people are busy chatting with their friends and family; it comes with a separate space to display ads. These are said to be more convenient than scrolling through videos and images. 

These ads are displayed among the conversations on the Messenger app and are easily tapped. When tapped on these ads, you can start a conversation to know more about the ads. This demonstrates an effective way to engage with individuals face-to-face and learn about their interests. These are highly helpful for smaller businesses and start conversations easily. 

5. Carousel Ads 

Carousel ad types come with a set of images and videos that are to be clicked. A carousel can contain up to 10 images and videos in a set. Each image or video comes with a headline, description, or link. 

A carousel composed from photos and videos can display individual products or services. Furthermore, their landing pages are unique and custom-built. It helps in displaying multiple products or services in a series. With carousels, you can separate a series of products and services by connecting images and videos. 

6. Slideshow Ads 

Here’s another ad type that helps in increasing website traffic. The Slideshow ad type consists of 3–10 images or a single video to present your products or services. This type of ad is most relevant to video ads and can be used as an alternative to video ads too. It takes less data five times as compared to the video ads. Also, this is certainly a good choice for markets where users have slow internet connections. These are helpful for those people who don’t know how to create videos for marketing. 

7. Collection Ads 

Here is the collection ad type, which comes with an enhanced user experience. These are more familiar to carousels with the motive to boost user experience. Products are lined up like window shopping so that users can easily click on every product. It is perfect Facebook advertising strategy to gain you more customer engagement.

These are more qualitative than carousels and come with a full-screen mode. Purchasing can be done directly from the collection, taking users to the store. These are highly customizable, and businesses can choose which products to add to the collection. Although these are similar to carousels but are made for large businesses, In comparison, carousels are made for smaller businesses with limited products to showcase. 

8. Playables 

The playable ad type is the one with a preview of a game so that users get to know about it. This type is made for those who want to display their game previews just before users install it. This works like a test drive where you can play and see how the game is and then install it. It can even be said to give live demos of the game and help in building quality leads for your games. 

Is it worth using Facebook ads? 

You are not sure whether to use Facebook ads, and this is where you need to know the importance of using Facebook advertising strategy. We are breading some of the key benefits you must know before using Facebook ads: 

1. Reaching a Massive Audience 

As you know, billions of users are currently using Facebook to bring out new connections and their businesses. And this makes it one of the most flourishing and massive platforms to start your business. This reach brings more opportunities to connect and collect leads from worldwide. 

2. Fine-Tuned Targeting 

Facebook owns this feature to target the exact audience where your ads need to be shown. Facebook targets those audiences that are interested in specific ads. Also, it lets you fine-tune the target based on user interests, geography, past engagement, and more. Also, it lets you target the audience based on customer similarity, age, and more factors.

3. Access to Powerful Analytics

Facebook analytics are even stronger just like the platform is. It gets you the real-time performance tracking of your ads placed. Also, it lets generate customized reports on the metrics that help your website a lot. 

Setting Up Facebook Ads on Your Website

We have reached the stage where you need to create Facebook ads for your online store. To maximize your website's potential and create a seamless user experience, consider using premium WordPress themes. VW Themes offers a wide range of professionally designed templates that can elevate your online presence and enhance your Facebook advertising strategy.

Here is the mark list of the vital steps to follow: 

Step 1: Create a Facebook Ad Account 

If you want to start posting ads on Facebook, you need to have an active business page. You can also run ads as an admin, advertiser, or editor for other pages. 

After this, you are required to set up an ad account where you can easily create and manage ad campaigns. To do this, you need to confirm your details on the setup page by visiting the Ads Manager and verifying the payment methods. 

Already have a WordPress website? Learn how to add Facebook Pixel to WordPress site to further determine your target  audience and apply ads.

Step 2: Determine Your Facebook Ad Target Audience 

As discussed, Facebook is meant for its very well-known target Facebook advertising strategy and to make your ads align right. Facebook draws its wider line of target to only those users who seem interested in the ads or your products. Here are some of the best aspects Facebook measures and lets you target your ads. 

1. Defining Core Audience 

Facebook can easily help you define the right audience, even if you are a beginner. And here, businesses can easily define audiences based on specific parameters. The audiences are based on parameters such as location, age, interests, demographics, and more. 

2. Building Custom Audience 

Building a custom audience is also known as the remarketing of ads. This method is intriguing and improves your store's visibility. Targeting those users who interacted with your site earlier can help in building potential customers. 

3. Creating a Lookalike Audience 

This type of audience comes under the category of new prospects. Here, businesses are most likely to target audiences based on their existing customers. Or these are the customers that resemble your current or loyal customers. 

Step 3: Pick the Right Audience Type. 

Most of the time, businesses need help to choose which type of audience to target and face miseries. But Facebook gives you multiple choices to choose your audience type and target. Here are some of the objectives you need to look for in your ad campaign: 

• An act of awareness is a must, as you need to reach the maximum audience and introduce your business to potential clients. 
• You must focus on the traffic, and this should be done well using easily clickable links. 
• Engagement is an objective through which you need to drag users on your brand and interact with it. 
• Leads are the most important objectives to run an ad campaign.
• App promotions should be done to let more users discover and install the app. 
• Then comes the sales part, where users are pinched to purchase from your store. 

So, these are the prime objectives that will help you target the right audience. Also, it helps in determining the right path with your ads along with the ad types. It is there to inform you that Facebook comes with six types of ads for you to choose from. These types are listed above. Using different ad types is an efficient Facebook advertising strategy.

Step 4: Come Up with Creative Ideas for Facebook Ads. 

The next step is to innovate your ad campaign with a personal and creative touch. This is where you can make it unique and presentable on the web. However, what makes customers click on your ads easily needs to be noted. Here are some of the best Facebook ad strategies you must know: 

• Make sure you are adding a sprinkle of entertainment to encourage users and make them click on your website. After all, entertainment is the only way you can make so many customers click on your ads. 
• Using video content is shining in today’s era. Adding video content is one of the attractive elements that makes users stop and stare along with tapping on your ad. 
• The fact can’t be denied that you are doing all this to acquire more and more clicks on your site. This is where you need to push on posting easy-to-click CTAs. Make sure you are opting for CTAs that are clear and simple. 

Step 5: Test and Track Your Campaign for Ads on Facebook. 

The step involves clear navigation of the ad platform before storming into the Facebook ad strategy. Here you need to track and test your ad campaign thoroughly. 

There are multiple metrics to run and watch variables to track your ads. This is where you can test your ad campaign and changes can be made in case of any trouble. 

Among so many options to test your ad campaign, we are focusing on the A/B testing to test your ad. This is one of the finest ways to test your ad campaign with variations including the ad creative, copy, and target audience. 

Step 6: Integrate Paid Campaigns with Organic Traffic.

The final step comes when you need to combine both paid campaigns with organic activity. It can include organically encouraging customers to visualize the content. Along with this, you can engage your efforts with paid campaigns. 

For this, it is highly recommended to use the Sprout social tool to manage the entire social media for both paid and organic campaigns.

Know the Real Cost of Facebook Ads

Now the most vital question arrives: how much does it take to start a Facebook ad? Well, there seems to be no exact answer, as it only depends on the marketing budget you have decided on. 

In short, Facebook offers you the right set of optimal results that are beneficial according to your budget. 

As per the Revaelbot meters, Facebook charges $0.79 for cost-per-click for its ads. Which means you need to spend around $79 to get 100 clicks. But this is not the final turnaround; the cost may vary according to factors like seasonality and competition. 

Best Practices for an Effective Facebook Advertising Strategy

All it takes to advertise on Facebook is to have perfect knowledge of the vital practices. Here, you will know about how you can improvise in bringing on the best ad experience for the users: 

1. Keep Your Creativity with Facebook Ad Specs in Mind 

You are putting all your creative side into the Facebook ads. But make sure it is not distorting the actual product or the service you need to highlight in your ad. Sometimes, with the urge to showcase creativity, you stretch too much the purpose of the ad so that it fails to deliver the right thing. Make sure your ads are clear and match with the Facebook ad specs. 

2. Create Compelling Ad Copies 

Another best practice for Facebook ads is to create ad copies that easily stick to users' minds. Not just the presentation, but the ad copy must be able to sell and convince users to make a purchase. This is what matters, and it should be able to convey the right message of selling the product to users. 

3. Consider Using Social Proof

Social proofs are highly effective and straightforward when you are posting ads for your products. Posting social proofs along with reviews can build a stronger impact on the users visiting for the very first time. 

4. Testing Different Ad Variations 

Testing your ad on different variations should be the prime move if you are new to Facebook ads. This is where you could experiment on how Facebook ads work. 

Conclusion 

Giving your online store or any business an ad platform is one of the best marketing practices. And that too with the most renowned platform, Facebook. Facebook ads define your business insights and the products most creatively. 

With its millions of active users, Facebook turns out to be the best place to start advertising your products. Well, this is not a thing to buy and sell. You need to know the right tricks, tips, and a lot to start advertising on Facebook. In this blog, we have gathered everything that helps you beat the best marketing trends on the web. Also, we have made a complete step-by-step guide to let you know about how to create Facebook ads. 

And don't forget to leverage the power of a well-designed website to maximize your advertising efforts. Our WP Theme Bundle offers a collection of professionally designed templates that can help you create a stunning online presence.

With dedication and a strategic approach, you can harness the potential of Facebook advertising strategy to achieve your business goals.

Start crafting your winning strategy today and watch your business thrive!